Disney and the NFL have introduced three limited-edition merchandise collections featuring Mickey & Friends ahead of Super Bowl LXI. The new ranges are Disney x Champion, Disney x FOCO and Disney Pinnacle by Dapper Labs.
The Disney x Champion line includes T-shirts and crewnecks designed around the upcoming Super Bowl. Disney Pinnacle by Dapper Labs adds Mickey & Friends Super Bowl LXI digital pin packs.
Through Disney x FOCO, fans can pair their favorite NFL teams with Mickey & Friends. The collection covers all 32 teams and includes plush toys, clip-on plush, bobbleheads, figurines and clear stadium bags.
Paul Gitter, Disney Consumer Products’ executive vice president of global licensing, said the products offer fans another way to connect with the teams, athletes and stories associated with the NFL, while bringing a Disney identity to the league’s culture.
The Disney-NFL collection first launched in August and will continue receiving product releases as the season moves toward Super Bowl LXI. Additional items are planned from Crocs, Just Play, New Era, WinCraft and Champion.
Casey Collins, the NFL’s senior vice president of consumer products and licensing, said more products would arrive ahead of the game across Disney’s networks and platforms.
The campaign also coincides with the 40th anniversary of “Disney’s Super Bowl What’s Next.” Super Bowl LXI is scheduled to air on ESPN and ABC and stream on Disney+ for the first time.
Sources: Variety.