Driven, an interactive streaming platform dedicated to automotive enthusiasts, has officially unveiled its initial slate of original programming. The lineup is anchored by the series "Art of Speed," which stars renowned engine builder Tom Nelson. First announced last December, the service was launched by a group of car-enthusiast co-founders including longtime producer Michael George, "Top Gear USA" host Tanner Foust, and actor Emelia Hartford from "Gran Turismo." The platform aims to complement its library with content from established and emerging creators while fostering dedicated communities where enthusiasts can connect and share projects.
The initial roster of original series features a diverse array of automotive talent. Alongside Nelson, the lineup includes programs starring Hartford, Foust, Ben Collins, Ant Anstead, Formula 1 World Champion Jenson Button, and award-winning drag racer Antron Brown. According to Driven, these four originals are designed to deliver premium storytelling without fabricated timelines or manufactured drama, focusing instead on real ambition, setbacks, and breakthroughs within car culture.
The announcement was made ahead of the company's upfront presentation to advertisers scheduled for November 3 at SEMA in Las Vegas. Driven reported that its initial beta program has attracted more than 15,000 users over the last few months, a group that has helped shape the platform's technology and community features. The ad-supported, subscription-free service is currently available on iOS, Android, web, Apple TV, Google TV, and Amazon Fire TV, with plans to expand to additional connected-TV platforms.
CEO Michael George stated that the goal was to bring authentic car culture together, allowing enthusiasts to explore the people and craft behind the vehicles. "The ambition, setbacks, and breakthroughs are real," George said. "Driven is giving those stories a home, and look forward to sharing them with our audience."
Several additional series are set to premiere exclusively on Driven in early 2027. These include "Pikes Peak," starring Tanner Foust, Jenson Button, and Ant Anstead; "Queen of the Mountain," featuring Emelia Hartford; and "Go or Go Home," starring NHRA champion Antron Brown.
"Art of Speed" consists of six one-hour episodes created and directed by Michael George. The series documents Nelson Racing Engines over a five-year period, following builds from bare blocks to their first ignition. Notable projects featured include the twin-turbo Charger built for "Furious 7" and David Freiburger's 1,500-horsepower Camaro. The narrative explores the challenges of deadlines, customer demands, and physics, concluding with a machine tested on roads in Iceland.
The three-episode series "Pikes Peak" follows Radford Motors as they attempt to build a car for a million-dollar client and race it up America's deadliest road within 100 days. With no insurance and no second attempts allowed, the team, including Ant Anstead and Jenson Button, faces the challenge of racing a vehicle that was still being finished when it shipped. The series chronicles the journey from a bare chassis in California to a surprise victory at Pikes Peak.
"Queen of the Mountain" is a 90-minute documentary starring Emelia Hartford. It recounts her return to the Pikes Peak International Hill Climb after a previous attempt ended before the summit. Hartford built a new Corvette ZR1 with 1,064 horsepower and welded her own cage, overcoming mid-week bans on carbon wheels and technical failures. The film details how she became the fastest woman ever up Pikes Peak in the fastest rear-wheel-drive production car the mountain has seen.
Finally, "Go or Go Home" comprises three 30-minute episodes offering a season inside NHRA drag racing. Starring Antron Brown, the series provides access to drivers like four-time champion Steve Torrence and young family-run teams competing against billionaire budgets. Filmed across Bristol, Sonoma, Charlotte, and Indianapolis, the show highlights the intense pressure of runs lasting under four seconds, the financial stakes, and the personal fears faced by crews and drivers alike.
Sources: Variety.