Former YMU global entertainment chief Lucy Loveridge has launched Nothing to See Here, a London-based agency representing creators. The agency opens with Jesse Burgess, one half of the Topjaw YouTube duo, while his creative partner Will Warr remains represented by YMU.
Loveridge left YMU in early 2026 after four years at the company. She joined in 2022 to lead its creator division, before expanding her remit in 2024 to oversee global entertainment teams representing talent including Davina McCall and Fearne Cotton.
Through Nothing to See Here, Loveridge plans to continue working with creators, with additional clients expected to join in the coming months. She described the agency as being for creators developing communities, brands, businesses, studios or teams beyond their social media feeds.
Burgess has built an audience with Topjaw, a channel with nearly 500,000 subscribers. Together, Burgess and Warr travel internationally to feature food, drink and activities, with their videos regularly attracting hundreds of thousands of viewers.
Burgess also presents Apple TV’s Knife Edge: Chasing Michelin Stars, produced by Gordon Ramsay’s Fox-backed company. Fox TV network president Michael Thorn has described creators such as Burgess as part of a new wave of talent that is difficult to overlook.
Sources: Deadline.