Marty Erlichman, the manager who discovered Barbra Streisand and steered her career for more than 60 years, has died at the age of 97. The two never signed a formal contract, yet their partnership became one of the most enduring in show business history. Erlichman first encountered Streisand while attending a performance by his friend, comedian Phil Leeds. Recalling the night in 1991, Erlichman described seeing an 18-year-old Streisand perform as an opening act, noting that she gave him chills with every song.
After the show, Erlichman approached her backstage to offer compliments. Streisand reportedly told him she considered herself an actress rather than a singer, performing only because acting jobs were unavailable. Erlichman responded by predicting a massive career for her across records, television, theater, and film, citing her ability to make audiences both laugh and cry. Three months later, Streisand called Erlichman from Detroit, where she was earning $150 a week and seeking higher pay. Despite her warning that she could not afford his commission, Erlichman flew to the city at his own expense to negotiate a deal with the club owners, personally covering the difference in her fee to secure dinners for her.
This early investment launched a long-term collaboration where Erlichman negotiated recording, film, television, licensing, and concert agreements. He executive produced 10 of Streisand's TV specials, ranging from her debut "My Name Is Barbra" in 1963 to "Barbra: The Music… The Mem’ries… The Magic!" in 2017. Their work earned Emmys for "Barbra: The Concert" in 1995 and "Barbra Streisand and Other Musical Instruments" in 1974. Additionally, Erlichman executive produced her record-setting concert appearances, including the 2000 Millennium Concert and her 2006–2007 world tour.
Streisand honored Erlichman last month on his 97th birthday, calling him "the greatest manager ever." Upon learning of his death, she released a tribute stating that while he lived a full life, losing him was devastating. She described him as indestructible and always by her side, emphasizing their unique bond without a contract. Streisand noted that even recently, Erlichman was trying to convince her to go on tour, promising to support her every step of the way.
Beyond his work with Streisand, Erlichman had a diverse producing and management portfolio. His first film credit was the 1974 Streisand vehicle "For Pete's Sake," followed by Michael Crichton's thriller "Coma" starring Michael Douglas and Genevieve Bujold. He also produced the American adaptation of "Breathless" with Richard Gere and four films in the "Ernest" series starring Jim Varney. As a manager, he represented the Irish folk group The Clancy Brothers and Tommy Makem, heavyweight champion George Foreman, songwriter Bob Crewe, Gary Puckett & The Union Gap, and Chevy Chase.
Erlichman is survived by his wife of 52 years, Miko Mayama Erlichman, and their son, J.J. Erlichman, a tour and production manager. He also leaves behind his daughter-in-law Talia and four grandchildren: Mia, Sarah, Olivia, and Jack. The family released a statement describing him as a Hollywood giant to the world and a devoted father and husband to them. In lieu of flowers, they have requested donations be made to St. Jude Children’s Research Hospital or the National Kidney Foundation. A private service will be held to honor his life.
Sources: Deadline.