Netflix has signed comedian and internet personality Druski to a multiyear partnership covering new original programming. The agreement also involves his production company, 4LIFERS Entertainment, and will give Netflix access to selected titles from his existing catalog.
The first project is Collect & Praise, a semi-scripted comedy series premiering December 1. The show will expand Druski’s viral megachurch pastor character, previously featured in sketches that satirize flashy preachers and church culture.
Netflix will also license titles including Coulda Been Love, Coulda Been Daddy and Coulda Been Records Auditions, along with several of Druski’s comedy sketches. Druski said the partnership would provide resources to build on his character-based comedy and introduce it to a larger global audience.
John Derderian, Netflix’s vice president of Next Gen Content, described Druski as a creator with a talent for developing memorable characters and said Collect & Praise was only the beginning of the partnership.
Druski has accumulated nearly 40 million followers across social media platforms since beginning to publish comedy sketches on Instagram in 2017. His work has also included appearances in House Party and Praise This, as well as music videos and major entertainment events. He is scheduled to host Saturday Night Live on November 7, becoming the first digital content creator to do so.
Netflix’s agreement comes as streaming platforms increasingly seek creators who already command large online audiences. Tubi launched its Tubi for Creators program in June 2025 to bring popular YouTube personalities and their content to the service. More recently, it announced a partnership with TikTok to develop 10 exclusive series featuring 12 creators through the Tubi x TikTok Creatorverse Incubator.
YouTube has also reportedly offered multimillion-dollar incentives to retain prominent creators, while Netflix has experimented with creator-led programming through events such as boxing matches featuring Jake Paul. His 2024 fight against Mike Tyson attracted 108 million live viewers worldwide, according to the source material.
Research cited by Cord Cutters News indicates that younger viewers increasingly view online video as a form of traditional entertainment. A UCLA study found that 72.9% of Americans aged 10 to 24 considered YouTube capable of telling a story, compared with 70.3% for television shows and 70.2% for movies. However, only 16.8% said they would prefer an influencer when choosing someone to cast in a film or television show.
Druski’s megachurch pastor character illustrates both the reach and debate that can surround creator-driven entertainment. His Mega Church Pastors LOVE Money sketch reportedly reached 46.6 million views and 8.5 million likes on TikTok, as well as 3.7 million likes on Instagram. While many viewers praised its criticism of extravagant megachurch culture, others objected to its treatment of Christianity, prompting responses from pastors and Christian leaders.
Collect & Praise will give Netflix an opportunity to test whether an audience built through short-form social media comedy will follow Druski into a full-length streaming series when the show premieres December 1.
Sources: Cord Cutters News.