Netflix is testing AI Discover, a new tab on its TV app that gives a subset of subscribers another way to find shows and films. Users can describe their mood and interests, and the tool curates programming recommendations based on that input.
The company describes AI Discover as a “test kitchen” for experimenting with new ways to help viewers find content. Netflix says it will use people’s engagement and feedback to decide which features to keep, refine or potentially bring into the main Netflix experience.
The tool also lets viewers adjust recommendations to avoid being shown certain series or films. Netflix presents it as an addition to its existing discovery options, including recommendations informed by what users rate positively and add to My List.
Sources: Deadline.