Roku has taken the top position among smart TV operating systems used by cord-cutting households, according to a survey of 1,399 homes that had canceled traditional cable or satellite service.
Roku devices and televisions running Roku OS accounted for 24.9% of responses, representing roughly 348 households. Samsung’s Tizen platform followed closely at 24.6%, or about 344 respondents. Together, the two platforms represented nearly half of the smart TV operating systems reported by the surveyed households.
LG webOS ranked third with 17.4% of responses, followed by Google TV at 12.7%. Vizio SmartCast and the “Other” category each accounted for 7.1%, while Amazon’s Fire TV OS made up the remaining share.
The results highlight two different approaches to the smart TV market. Roku expands through dedicated streaming devices and licensing its operating system to television manufacturers, while Samsung keeps Tizen within its own TV lineup. For cord-cutters, the operating system serves as the main gateway to streaming apps and influences the content, advertising and services shown when the television starts.
Roku’s narrow advantage indicates that many households continue to use its interface as their primary route to streaming. Samsung’s near-equivalent result, however, shows the strength of the integrated experience offered by a major television manufacturer without requiring a separate streaming device.
The survey specifically examined households that had already left traditional pay-TV services and asked which operating system they used on their primary smart television. The small gap between Roku and Samsung means that changes in device prices, retail availability or software updates could affect the ranking in future surveys.
Sources: Cord Cutters News.